Use these questions to come up with as many answers as possible based on your insider knowledge about the professional audience you chose.
The questions are split into two sections. First, you'll note your audience's PAINS. Then you'll note their WINS.
Not sure how to answer one of the questions? Move on to the next one, you can always come back! Sometimes a different questions will help shake memories and ideas loose.
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Try answering each of these questions about the PAIN your audiences experiences.